Think about the opening moment of a sales conversation. Do you start selling hard? Or do you take a moment to get to know the person standing before you? The answer should be obvious. In reality, most business websites, which are often potential customers’ first interactions with your company, are gunning for a hard and fast sale.
But if you are like most companies, new clients often take months or years to close.
We believe in the power of using the everyday stories of who you and your company are to open the doors to powerful relationships.