Innovation is a powerful tool that is often associated with product design and has recently gained popularity. At Big Rocket, we believe that the potential applications of innovation are much broader than is commonly recognized. It is a methodology that enables continuous invention and improvement, not just product design. Innovation can transform businesses and solve problems in creative and effective ways. In fact, our operating methodology of innovation heavily relies on innovative concepts.

Our process at Big Rocket is centered around innovative principles: Insights, Ideation, Experience, Testing, and Learning. We understand that innovation is not a one-size-fits-all approach but a flexible methodology that can be applied to various challenges.

Innovation requires full adoption and continuous commitment to change. When organizations commit, they can solve problems and drive transformative results. Businesses and organizations of all sizes can use innovation frameworks to drive growth and transformation. Designers, product owners, marketers, and business leaders can champion innovation inside their organizations to deliver results.