Are you buttoned up and professional? Casual and fun? Or maybe the hottest new trend in runway fashions? Do you need the trust and confidence expected of financial services companies, or are you more about education, manufacturing, or the environment?
The point is, branding is a process of strategy, discovery, and definition. So what we do is dig deep into your products, business, consumers, competition, and the market to inform what your brand could be.
Then we turn it into the visual embodiment of those ideas so you can connect with your customers in a meaningful way.
This is a small sample of clients ranging from large household names to small businesses and startups. We’ve done complete brands for many of these clients. A few were rebranding projects. And, some were special projects like market research, competitive analysis, personas or customer journeys, or product design and packaging.
Sometimes branding is about creating one piece that sets the standard.
In the case below, powerful and intimate black and white photography combines with strong color and crisp white text. The result is a single piece of marketing communications that forced all subsequent designs to follow its lead.
Whether you’re just trying to keep up with the competition or beat them to the next trend, every company needs to be re-branded at some point. However, rebranding projects have to account for existing brand perceptions, employees or customers who might resist change, and the cost and complexity of implementing the new brand into an operating enterprise.
Rosetta Stone was a bootstrapped startup in rural Virginia growing rapidly. They need to quickly modernize the brand and stand apart from less advanced language learning solutions. Big Rocket’s founder, Bruce Marsh, was instrumental in repositioning the brand for a global audience and helping the company become a household name.
ModernTots desperately wanted to break out of the mold of big-box stores, plastic toys, and child models straight out of central casting. So we created an authentically fun, young, and natural identity while also a little sophisticated. The photography all features children in natural states of play. Store design, signage, and packaging all convey a sense of elegant comfort. And the logo is the moment of surprise and delight.
Where Are We Located?
Big Rocket is based in Southern California and operates (mostly) without an office, allowing our employees and contractors the flexibility to work from home, shared spaces, or wherever they can produce great work collaboratively.
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